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One way to optimize your website for search engines is through marketing. Marketing can be an effective search engine optimization (SEO) strategy for both new websites preparing to launch and for existing websites that are looking to increase their search engine rankings. This may seem like an unusual strategy for SEO but marketing creates an interest in your website which could bolster your rankings especially if you are able to generate inbound links from reliable websites such as .org and .gov websites. Also, if your website receives publicity from reputable news source, you will benefit from increased traffic to your website. Be sure that once your business has gained some traction that you continue to market it and your website in various ways, such as making sure you create content for your website and market it, sending out e-mails, social media, etc.