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Hiring a search engine optimization (SEO) firm to assist you in optimizing your website can help you to achieve solid search engine placements. In many cases SEO becomes a full time job and website owners with limited time to spend on optimizing their website or those who lack knowledge of the current SEO trends will have a difficult time competing with websites that employ a SEO firm. There are, however, a number of factors to consider in choosing a firm to handle your website optimization. You should consider the company's reputation, experience, references and even their own search engine placements. Considering all of these factors can help you to choose a firm that is well qualified to assist you.