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The title of your website can help you to optimize your website so that it ranks well in search engines. In this case the title of your website does not refer to the text at the top of your website that is visible to viewers. The term title refers to the HTML code that is used to title your website and appears between the title tags in your website. This text is placed at the top of the Internet browser and it is also the automatic name that is given to your website when visitors add it to their favorites list. Although this text does not appear directly on your website, it is viewable by search engines when they crawl your website. The title tags are placed early in your HTML code giving prominence to the text placed in your title. You can take advantage of this fact by placing relevant keywords into your title.