January 9, 2009, Newsletter Issue #55: Resist the urge to use too many keywords

Tip of the Week

Even though META keywords are less important now than they were 5 or 10 years ago, you still need them in your site. After all, there are hundreds, if not thousands, of search engines and they all rank sites differently. The META keyword tag can accept up to 35 keywords. Donít use all 35. When search engines see a page with 35 keywords in the META tag, it views that site as not tightly focused enough. Instead, use 8 or fewer highly relevant keywords per page to achieve better rankings.

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