December 1, 2006, Newsletter Issue #22: Use Prominence for Search Engine Optimization

Tip of the Week

Prominence of your keywords can have an impact on your search engine optimization (SEO). Prominence refers to how relative a keyword is to the beginning of the website. Including your keywords in the title tags that are visible to search engines and in the website title that is visible to visitors are two ways to increase your prominence for a particular keyword. Also, putting header tags around the visible title can make the keywords contained in this title appear more prominent.

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Carma Spence-Pothitt