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Sure, we would all love to have our website ranked number one in popular search engines. But, one one can promise number one rankings. There are countless factors to consider in achieving high search engine rankings and many of the factors are beyond the control of the website owner. With so many outside aspects involved, it is unrealistic to believe that a SEO firm can guarantee you a specific ranking. Doing so is a clear sign of inexperience. Experienced and successful SEO firms realize they can do their best and create high rankings but cannot guarantee a specific ranking.