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One mistake that novice website owners make is not taking advantage of keyword variations to optimize their website. Repeating the same keyword throughout your article may result in a high keyword density but it might be worthwhile to replace a few of those original keywords with variations of the keyword. While it is a good idea to do keyword research to determine which keywords are popular in search engines, it is important to remember that not all Internet users think alike. For example, a website on keyword variations should contain keyword derivatives or keyword deviation as these might be terms used by Internet searchers. Fill your web content with keywords and variations of these keywords in a natural way and your website will appeal to both visitors and search engines.