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Using font types and sizes that follow conventionally accepted standards can help you to optimize your website. Spend some time visiting popular websites and you will undoubtedly notice that most of these websites utilize similar font types and sizes. This is no coincidence. Successful websites realize the need to cater to their visitors. Text that is too small, too big or written in hard to read fonts can be very distracting. Keep your fonts clear and easy to read and your website will be appealing to most visitors.