December 12, 2008, Newsletter Issue #51: SEO is a process, not a destination

Tip of the Week

Youíll never be done with your SEO work. You have to accept this when you begin any SEO project if want to avoid frustration, disappointment, or confusion. SEO isnít something you can do just once and declare it done. Rather, SEO is one of the most complex areas of online marketing, and must be worked on regularly and treated as a process, testing and revising techniques. If you donít do this, your SEO work may be effective only in the short term, or not at all.

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Jennifer Mathes, Ph.D.