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The aesthetic appeal of your website can have an impact on your search engine optimization (SEO). If your website is not appealing to others, it is likely to not be popular either. The colors used on your website can contribute to the appeal of your website. However, Internet browsers may display colors differently. One way to avoid this problem is to use hex codes to define the colors used on your website. Hex codes are incorporated into your HTML code to define your colors and these colors are viewed universally in all browsers.