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There is a fine line between marketing your website and generating spam. Posting links to your website in inappropriate quantities and locations, sending mass emails with your website link and even word stuffing are considered versions of spam. Partaking in these activities can make your website unappealing to both visitors and search engines. Shamelessly promoting your website will irritate many potential visitors. They will view your prompts as spam and most likely not visit your website. Websites consider word stuffing to be spam. This includes using irrelevant keywords or overusing keywords. Search engines may penalize your website if it is deemed to be spam.