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In optimizing your website you should evaluate the usefulness of your website to visitors. If your website offers interesting information, quality products or helpful services, you are already on your way to increasing traffic to your website. Search engines may be tricked by search engine optimization (SEO) strategies that are geared at increasing rankings and not necessarily providing a quality website but visitors to the website are not likely to be impressed by these techniques. Providing a website that is useful to your visitors and contains quality content will keep visitors interested in your website.