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As the debate on whether or not search engines penalize for duplicate content, there are those who take both sides of the argument. Whether you believe the penalties exist or not, there are some precautions you can take to potentially avoid a penalty if it does exist. Some website owners provide content in exchange for links to their website. The theory behind this strategy is the inbound links will more than compensate for any penalties that may exist. One way to safely allow others to use your content is to provide the content to them in a text only format. This ensures the other website owner will have to do some coding to place the article on their website. The coding is very likely to create enough of a difference in the content that it is not viewed as duplicate content.
|Jennifer Mathes, Ph.D.|