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In optimizing your website, you should evaluate the speed of the server hosting your website. Slow server speed will result in an increase in the time it takes for your website to load in a visitors Internet browser. This delay can cause you to lose the interest of the visitors. They may give up on your website before it even loads. One tip for searching for a host with a fast server is visit the website of potential hosts and evaluate how fast their website loads. They most likely host their own website so the loading time would be indicative of approximately how long it would take your website to load.