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In designing your website, focus on a design that has a clean appearance and is easy to navigate. Websites that are user friendly and easy to navigate are more appealing to visitors. If your website is not intuitive, visitors may become frustrated and exit your website without seeing much of your content. Appealing to visitors is important to maintain high levels of traffic but clean website design is also beneficial when search engines crawl your website. It is more likely that search engines will visit all of the pages of your website if it follows simple and conventional design standards.