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Practice and trial and error cannot be underestimated when it comes to search engine optimization (SEO). Once you launch and optimize your website, it takes time to evaluate the results of your efforts. If you find that your search engine rankings are lower than expected it is time to start experimenting with different strategies and doing some content testing. Try only changing one variable at a time so that you can determine which variable helps to increase or decrease your rankings. If you make too many changes at once, it might be difficult to determine what has affected your website placements.