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One way to learn about search engine optimization (SEO) is to set up a consultation with a SEO firm. An experienced SEO firm can help you a great deal in terms of increasing your search engine rankings but their services are likely to be expensive. They may charge an initial fee for the original optimization efforts as well as monthly fees for maintaining high rankings. If these fees are out of your price range, you may wish to consider having a one time consultation with the firm instead. You will probably be charged an hourly rate for their services and will receive valuable information to get you started on optimizing your website.