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The Internet is filled with a great deal of valuable information but it is also filled with a great deal of misinformation. For this reason, search engine optimization (SEO) information gleaned from the Internet should be verified through reliable sources before taken for face value. Some methods for verifying information from the Internet include consulting books on the subject, contacting SEO experts or even turning to other Internet sources that are known to be reliable such as .gov or .org websites and reputable news sources. Caution against using consensus to verify information should be avoided. Just because several websites list the same information, does not guarantee the accuracy of the information.
|Sheri Ann Richerson|