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Those who work a full time job and work on their website in their free time can benefit from night courses on search engine optimization (SEO) offered by community colleges. This is especially useful for individuals who are professionals in an industry other than web design but who are interested in learning more about web design. These classes are usually quite informative and feature easy to understand course materials. The cost for these classes is usually quite minimal and if participation helps you to obtain favorable search engine rankings the course will more than pay for itself.