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META tags are pieces of HTML code that are used for a variety of reasons. The uses may include providing information on refresh rates as well as the technical specifications used in creating the HTML code. The uses that are of most interest to those wishing to optimize their website are the keyword and description META tags. These tags are placed towards the beginning of your code and they are visible to search engines. For these reason many people assume that filling these tags with keywords will ensure them top rankings. However, due to the fact that unscrupulous website owners can take advantage of these tags by filling them with irrelevant or overuse of keywords many search engines ignore these tags completely in their ranking algorithms. It is important to put relevant keywords into your META tags for the benefit of those search engines that factor these tags into their algorithms.
|Jennifer Mathes, Ph.D.|