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The use of ALT tags is one search engine optimization (SEO) strategy that is often overlooked. Images on your website can create an excellent look that is aesthetically pleasing to visitors but unless you are utilizing your ALT tags, these images do not help you to increase your search engine rankings. Search engines do not view images as they crawl your website. However, if you apply ALT tags to your images, the search engines will see the text that is placed in these tags. This gives the website owner the opportunity to include a description of the image that incorporates relative keywords.