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The content on your website can have a significant impact on the search engine rankings of your website but care should be taken to not overuse these keywords. Keyword density is the phrase most commonly used when search engine optimization (SEO) strategies for content are discussed. The keyword density applies to the number of times that the keyword or keyword phrase is used in relation to the total number of word in the entire article. The keyword density is largely debatable with anywhere from 2%-20% yielding success. However, one point that is largely agreed upon by industry experts is overuse of the keywords is not an effective strategy. Most search engine algorithms can detect when the keywords are not being used logically and your website might be banned if you are caught word stuffing.
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|Jennifer Mathes, Ph.D.|