May 11, 2007, Newsletter Issue #45: Don't Cloak Your Website

Tip of the Week

Cloaking is one very important don't in terms of search engine optimization (SEO). Cloaking is a deceptive technique that serves an optimized website to search engines and a different website to visitors. It may sound beneficial because you are giving search engines a website that will rank well and visitors an informative and useful website but this technique is not a good idea. Most search engines do not look favorably on the practice of cloaking. This SEO strategy may result in your website being penalized or even banned.

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