April 13, 2007, Newsletter Issue #41: To Optimize Your Website Keep Paragraphs Short

Tip of the Week

Short paragraphs of 3-5 sentences are ideal for web content. Website visitors are looking for information quickly. Longer paragraphs are not appealing to most website visitors because it can be difficult to figure out what the paragraph is about right away. Shorter paragraphs can be scanned quickly and the visitor can determine if they wish to continue reading your website. While shorter paragraphs may entice visitors to stay on your website longer, if your content lacks interesting and accurate information visitors will soon exit your website.

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Jerry Mayo