January 12, 2007, Newsletter Issue #28: Avoid Broken Links in Optimizing Your Website

Tip of the Week

Broken links on your website can have a detrimental effect on your search engine optimization (SEO). One important step that should be taken in optimizing your website is to test all of the links on your website to ensure they function properly. There are two main reasons why broken links can negatively affect your search engine rankings. Broken links are extremely frustrating to website visitors. Visitors may overlook one or two broken links on your website but if you have more than that they are likely to exit your website quickly. Search engines will typically automatically exit your website after they encounter their first broken link. If this happens on an early page of your website the search engine may not crawl the majority of your website.

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