June 23, 2006, Newsletter Issue #3: Link Farms are a Waste of Time

Tip of the Week

Participating in link farms is a waste of time in terms of search engine optimization (SEO). A link farm is a website that offers nothing more to visitors other than links to other websites. Each of the websites listed on a particular link farm website has their own website where they in turn provide a link to all of the other websites in the program. These link farms were originally created as a way of providing members with a large number of inbound links. When this SEO strategy was developed it was believed that submitting to several of these groups would help to ensure excellent search engine placements. However, popular search engines such as Google use the PageRank of the linking website to determine the weight that will be placed on the inbound link, rendering link farms virtually useless in these search engines.

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